‘If content is engaging then I don’t care it is an advert’.
Yesterday Yahoo unveiled its latest research on native advertising and content marketing. When consuming a stream of content on mobile, users don’t filter ads specifically from the stream - in the way that they do through ‘banner blindness’ on desktop. According to the research, smartphone users are 2.2x more likely to agree that ‘If content is engaging then I don’t care it is an advert’. The study also showed that content marketing mobile native ads deliver 72% more emotional response than other types of ‘in-stream’ ad.
If you’d like to view all the presentations that took place click here.
To find out more about the research, the products and how Yahoo can help you, contact firstname.lastname@example.org.
The new #Yahoo Magazines showcase how #Yahoo and #Tumblr can combine - #LeeBrown
Dawn Airey speaking at DMEXCO 2014: “We are a mobile first company; more than half of our users are on mobile”
Ads that work together work better, and only Yahoo brings together Audience, Premium, Search, Native and Video ads across devices.
Consumers are spending more and more time across a range of digital devices and more digital destinations, making it harder than ever for advertisers to connect with their target audiences whilst delivering measurable results. Only Yahoo’s unified advertising solution matches their online behaviour and ensures that ads work together to exponentially increase performance.
And now with Yahoo’s latest Native ad offering – Stream Ads, we’ve made it easier than ever for you to target your audience across multiple devices throughout the day.
Yahoo Stream ads enables you to be seen in-stream. Organically reach millions of users within Yahoo’s personalised content stream across our network. Vast reach, easy set up and priced for performance.
Yahoo is always available to explore the best solutions for your business needs, so get in touch today to find out how we can help you to achieve your objectives.
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Can you manage like Mourinho?
Join the Yahoo Fantasy Football Agency League. Pick your £100m lineup, get real-time match data and points updates and show your colleagues that you really are manager material with 1-on-1 social challenges.
Each month the top scoring manager for that month in your agency league will win a night out in London for two. At the end of each season the winning manager from each agency will be entered into a prize draw to win an executive box at a top premier league match.
Speak to your Yahoo representative today or contact us for your agency code and play to win!
Terms and conditions apply.
Yahoo Special1s Agency Roadshow
As part of our José Mourinho Special1s campaign, we launched an agency roadshow looking for the best football skills in media land. Competition was fierce, the enthusiasm overflowed and the winners have been picked!
Nuno Martins, OMD Josh Dugean, Essence
Jack Beck, Maxus Austin Goh, Media Com
Shiblu Ahmed, Mindshare Jack Perlman, OMD
Alastair Coysh, PHD Andrew Fracos, Starcom
Yahoo is at Cannes Lions 2014 and shares a daily inspirational quote. Today, Keith Weed evokes the competition faced by brands when creating content.