Get up close and personal with Yahoo’s new homepage

The Yahoo homepage has been redesigned to make it even easier for users to discover, consume and engage with great content. It gives users a more personalised and sociable experience, adapted to their interests and with more social sharing options. Get a cuppa and have an explore!

Glowing results for Boots

Boots’ latest campaign with Yahoo focused on improving body confidence and self-esteem amongst young people. Yahoo created a Tumblr blog which housed creative content such as inspirational quotes, make-up tips and a Q&A with child psychologist Tanya Byron. Take a look here at how the results exceeded Boots’ goals.

Meet Ellen Dunkley, our Yahoo Gemini ambassador

Yahoo interviewed one of our Gemini ambassadors giving us the inside scoop on how she utilises the product at Havas. Ellen discusses what being an ambassador means to her and why native is so important. Read the rest of the interview here.

App marketing made easy

Yahoo Gemini reaches 30 million MAUs in the UK and is powered by Yahoo’s 165 billion data points captured every day. As internet traffic becomes increasingly skewed towards mobile, users are spending ever more time in-app. Therefore, driving users to install or re-engage with your apps should be a priority for a marketer’s overall digital marketing strategy. Why not reach out to info-yahoo@yahoo-inc.com to find out how to get started.

Catch up on the Yahoo Upfronts

Last month, Yahoo hosted its Upfronts event for over 200 clients and agencies. 85% of those surveyed after the Upfronts said that they’d learnt something new, thanks in part to our array of guest speakers including Jeff Bonforte, SVP Product and Engineering, and rugby world cup winner and founder of BBH Sport Lawrence Dallaglio. If you missed out and want to get the lowdown on how we brought our content, data and technology offering to life, check out this debrief.

Ellen Dunkley is a Senior Paid Performance Executive at Ecselis, part of Havas. Her day-to-day job consists of running the paid performance campaigns for various clients in the automotive and insurance industry. She’s been at Ecselis for two years and has been a Yahoo Gemini ambassador since last year. We caught up with Ellen to discuss what being an ambassador means to her and why native is so important.

How often do you collaborate with Yahoo?

We use Yahoo Gemini Native often - and definitely more so recently. This year we’ve used it on six different campaigns. I like to work with Yahoo in the initial stages of a campaign.

For example, when we work with clients who are looking to experiment with a new channel, it’s best to get in touch as soon as possible.

Can you give me an example of when you’ve used Yahoo Gemini?

The most exciting campaign was for a new car launch. The results were amazing and we smashed the client’s KPIs which was mostly about click volume. Yahoo Gemini was more efficient than other offerings and the CPA performance was impressive. In general, Yahoo Gemini gives us additional native reach beyond paid search. We can get to more people than ever before.

What’s different about Yahoo Gemini compared with other native platforms?

It’s important that we embrace emerging formats. You can’t go forward in paid performance without looking at native as part of your CPC plans. But the beauty of Yahoo Gemini is that is works for brand awareness campaigns too - it’s so flexible.

What does being a Yahoo Gemini ambassador mean to you?

I’m the first to know about product developments before anyone else. My clients love that I can give them a heads-up as soon as possible. It’s also nice to get to know the people I’m working with face-to-face. There’s too many emails these days!

What did you learn from the latest Yahoo Gemini ambassador event?

The presentations were insightful and engaging. For me, seeing the product roadmap is very important. I can go back to my team and say ‘this is what’s coming and we should inform our clients before anyone else’. It’s also always great to have people in the industry give their perspective on native.

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Fancy getting ahead and becoming a Yahoo Gemini ambassador yourself? Reach out to info-yahoo@yahoo-inc.com to find out more.

Last night, Dan Durling, Agency Sales Director and Hunain Khan, Account Manager were given prizes at the IPA Awards. 

Dan won the award for the Best Commercial Director and Hunain was also given the award for the Highly Commended, Rising Star.

Congrats to Hunain and Dan! 

Check out a few photos from the event: 

Yahoo partnered with the influential consumer publication Wired to host a panel workshop at their Wired: Next Generation event about ‘How to be a social media storyteller’. 

Speakers from the Yahoo Storytellers team presented an engaging workshop to a room of Millennials aged 13 to 18, giving practical advice about how best to make and distribute content. Yahoo Storytellers also helped Wired UK to get on Tumblr and one of the most popular posts was a Wired article about the The Kuiper Belt. 

Originally posted by joeyburger

Last week, we attended the Mintel’s Big Conversation event which focused on the European consumer trends we should look out for in 2017. If you were unable to attend - don’t worry as we made a few notes to share with you! 

1. Right here, right now  

- Brands are connecting directly with consumers thanks to geolocation, alerting them to sales and special offers

- 29% of Millennials are happy to share their location with brands they like in exchange for nearby offers

- Geolocation technology will help consumers make better use of their time by reducing the amount of research they need to do before having to make a decision 

2. Seamless spending

- New methods of spending as consumers are getting more comfortable with cashless solutions. eg. Apple Pay; Vodafone Pay and Tesco’s Payqwiq

- Growth of wearables with payment capabilities. For instance, Fibit is also planning to launch a payment service

- Rise of contactless cards in countries in eastern Europe 

- Consumers agree smartphone payments is a convenient solution and that mobile apps remove the need to queue in store

- Cashless payments will drive impulse buying

- Some devices have also been developed to track spending (of children or elderly relatives)

- Main issue raised by consumers are about safety concerns 

3. Talking shop

- Consumers want to directly message brands on social media as it’s perceived to be more effective

- More brands are using social media to connect with consumers 

- End to end encryption of messaging services will drive the adoption of those services by companies, even for sensitive information

- Brands can deal with customer enquiries a lot faster and build stronger relationships 

4. The sweet hereafter

- UK has declared a sugar tax, following the example of Finland and France, to reduce obesity which has expensive consequences on the NHS

- Soft drinks brands are innovating and coming up with sugar free or low sugar products. Pure fruit juices and milk-based drinks are excluded from this tax

- Consumers want companies to be more transparent about sugar in food

- Companies are increasingly using alternatives to sugar: agave syrup

- NHS Sugar Smart barcode scanning app allows consumers to know how much sugar there is in products

- Sugar tax has already proven to be successful in some countries including Mexico with a decrease in soft drinks consumption 

5. Cultural social responsibility

- Brands have the opportunity to get more involved in local communities and can participate in the restoration of cultural monuments

- Half of consumers are ready to pay more for ethical products if they know where the money goes. 

6. Ascending Africa

- Africa is a continent with improving GDP, infrastructure and becoming sufficient and has achieved greater independence in agriculture

- People have greater access to credit which drives entrepreneurship

- Food and drinks brands are launching new products that cater to African countries e.g. Guinness Africa 

7. Airpocalypse now

- Air pollution has an effect on hair and skin, which is why we now see skincare products with anti-pollution claims

- In China ownership of masks and air purifiers is increasing and this might spread to Europe

-  A quarter of CO2 emissions are caused by transportation – this drives the growth of electric car manufacturers like Tesla

- Consumers are investing in electrical solutions like air purifiers

- Companies are trying to minimise their impact on the environment in several ways: anti pollution advertising, eco-friendly delivery services (eg. delivery on foot), anti pollution construction materials (bricks that absorb pollution particles) and anti pollution packaging (eg. Body Shop)

With Yahoo’s one billion monthly visitors and an average of 375 billion monthly native ad requests, we have a ton of insight on the state of native advertising. 

Looking at our first half of 2016, the global native ad data from third-party publishers across web and app properties speaks for itself. Our partners benefit from this insight to increase ROI and so can you!

Find out more here! 

Econsultancy have profiled 10 brands who are using Tumblr to inspire positivity among young people. The feature highlights that Tumblr is one of the few social media platforms which is known to be positive. In fact, 86% of 16-25 year olds are said to be more likely to use Tumblr due to it being a ‘positive space’.

A few of the brands listed for using Tumblr to reach a young audience are: Boots, Clinique, Nationwide, Nescafe and Teen Vogue.

For more details about the brands read here. 

At Advertising Week 2016 in New York, Lisa Utzschneider and Tod Sacerdoti from Yahoo discussed the programmatic advertising landscape. 

One of the issues raised by Lisa was whether programmatic will ‘dehumanize’ how media is bought and sold and if this will impact customer relationships in the future. 

Watch the interesting discussion here: 

https://advertising.yahoo.com/insights/programmatic-dehumanizing-advertiser-experience?soc_src=mail&soc_trk=ma